Launched today during an ANZ beef industry delegation to China, the agricultural insights report ‘Cattle Call’, outlines a AU$7 billion growth opportunity by 2025 if the nation’s herd size can be increased significantly.
“Australia’s beef industry finds itself at a critical crossroad that requires a call for serious consideration of some opportunity cost,” said ANZ’s Head of Agribusiness, Mark Bennett, who is currently leading the ANZ delegation of beef industry producers, processors and industry advisors to China.
“There is the risk of jeopardising long-term earning capacity unless as an industry we can adapt to surging global demand for beef. It’s a balancing act for Australia’s beef producers as they understandably look to capitalise on today’s market with the current high-price cycle, while also understanding that as an industry we could look for longer-term prosperity that comes from rebuilding a larger national herd that brings more valuable output for the longer-term,” Mr Bennett said.
The report suggests a 10 year timeframe to lift Australia’s herd size, which sits at a 20 year low of 23.3 million. The report also concludes that the herd number could potentially fall further before it rises, pressured by recent drought conditions in key production regions and continued high demand.
Mr Bennett said that export markets remain the driving force behind demand with 84 per cent of the total Australian beef and veal production heading overseas in 2014-15.
“Australia’s global reputation for producing safe, clean beef is a major selling point for our industry. Despite the drought conditions felt mainly in the north, the strong demand from the United States and China in the last five years – along with traditional markets such as Indonesia and Japan – has set us on a profitable course. But it’s a course that will see our herd number continue to erode.”
Mr Bennett added that without considered focus on productivity gains and arresting the declining herd number, Australia risks losing market share.
“The Australian beef industry has a bright future and a significant role to play in our country’s agricultural sector. However if we are to continue to supply and grow strong overseas markets – the key will be to ensure greater output and focus on value, as well as adopting an increased focus on production, processing and trade productivity,” Mr Bennett said.
To download the report visit: http://anz.co/g7wr305gYm3